Content Marketing

/LEAD GENERATION SOLUTIONS/

Content is king in today’s self-driving buyer’s journey. Content is how your prospects get to know you and what you offer them. With strong content, you establish your business as an authority in your industry, earning attention from site visitors and loyalty from your customers. Our creative all-stars are ready to help you create, promote, and leverage content that resonates with your audience in multiple ways. Through custom content, newsletters, white papers, and promotional content, you can become the voice of your industry.

CUSTOM CONTENT | NEWSLETTER CONTENT CREATIO | WHITE PAPER CONTENT CREATIO | PROMOTIONAL CONTENT CREATION

CUSTOM CONTENT

[defined as]: The sum of all the original content you produce to educate, entertain, promote, and inform your audience, custom content includes your business sites, landing pages, emails, blog posts, videos, surveys, industry reports, and white papers.

Service Benefits

Custom content defines your business as it sets you apart in an increasingly crowded marketplace by having something new and interesting to say. We help you define your brand’s identity through content that speaks to your audience with a distinctive voice that matches your organization’s vision. Our years of blogging, experience writing sales copy, technological know-how, and sharp research skills turn your knowledge into compelling, original content.

Redefine and strengthen your brand identity
Educate your audience
Differentiate your organization
Establish your thought leadership position

INFOGRAPHIC

Spring for Content Marketing

Why Content Should Be Part of your Marketing Plan

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NEWSLETTER CONTENT CREATION

[defined as]: A periodical collection of relevant, engaging content delivered straight to your customers and prospects.

Service Benefits

Newsletters serve a dual purpose. First, they educate your audience, and an educated audience is more prepared to buy. They also keep your organization at top of mind which acts as a powerful incentive to share contact information, giving you greater access to your leads and forming the foundation for a subscriber database. We create fully customized newsletters that connect with your audience on a weekly, monthly, or quarterly basis.

Establish your brand
Remain top of mind
Demonstrate industry authority
Remain relevant

WHITE PAPER

Making Direct Mail Work for B2B

Nothing Cuts Through the Clutter Like Direct Mail, No Exceptions!

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WHITE PAPER CONTENT CREATION

[defined as]: In-depth content that addresses key concerns and solutions within a specific vertical or market. Typically used as gated content for bottom-of-funnel leads.

Service Benefits

White paper content sets you apart from the crowd while leaving a lasting impression on your customers and potential new clients. In the B2B sector, most buying decisions go through multiple layers of approval. Give your prospects the information they need to persuade other decision-makers with custom-written white papers that supply in-depth knowledge. Setting white papers as gated content tells you volumes about the leads who download them, giving your sales team better insight into when to reach these highly engaged prospective buyers. Leverage our content creation teams has years of experience researching and writing custom white papers to build your leadership position in your competitive marketplace.

Establish thought leadership
Gain audience trust
Receive contact intel
Identify lead’s buying stage

CASE STUDY

Content is King

See How Content Marketing Increased Customer Base by 41%

Read About it

PROMOTIONAL CONTENT CREATION

[defined as:] Any content or graphics created with the intent to sell a product or service.

Service Benefits

Effective promotional content incorporates informative selling into each distributed piece. It develops the perception of a strong offer and commands your audience’s undivided attention Our all-star content creators will write and design promotional materials that breaks through the clutter and entices your audience to take action that will produce results. Well-conceived and executed promotional campaigns can make or break any sales quotas so give us the opportunity to exceed yours.

Generate sales
Build product and service interest
Deliver a strong offer
Create brand buzz

Let’s Start Your Marketing Success Story

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